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On the project, a running theme I noticed throughout is how your phone is on Do Not Disturb a lot. Can you explain why that was important to talk about?

That’s how I am in real life. I don’t pick up the phone, innit [laughs]. I’m always on Dnd. I’m very anti. I’m more like an introvert and I tend to keep to myself a lot. I’m not outside like that. From my first song, people picked up on it when I said it, so I just ran with it. Some people think it’s just a catchphrase, but it’s really how I am… You have to know me personally to understand.

You’re good at using social media to market your music—you’ve millions of views on TikTok. How do you go about promoting yourself? Is there a specific strategy?

You know the maddest thing? I need to learn how to use TikTok properly. I have people who help me to do it. Sometimes I sense what people will like, so I post it in specific ways where I’m not doing too much. But it’s just organic, to be honest. I don’t really put mad thought into TikTok and things like that.

You’ve been quite experimental with your production choices over the years—from drill to Jersey Club to straight-up rap—and people have put you under each of those sounds too. But how would you personally describe your artistry? 

I’m more chilled and laid-back. I try to be hyper with it, but my overall vibe is more chill with a mixture of drill and trap music. I like to experiment with different sounds.

What message do you hope to convey to your audience in your music? 

Be original! Don’t follow trends or follow people. Just because you see a certain way work for someone else, doesn’t mean you need to follow in their footsteps. That’s what I want people to take from my music, and me.

 Can you speak to any specific moments in your life or career that have shaped your understanding of your culture and identity within music?

When I made the song “2M’s”, it showed me what the culture is like. When I made it, I never thought anything of it. It just, “Yeah, I’ll fight for two million streams and that.” But the way that people gravitated towards me—everyone was on me after that—it showed that I had a cultural impact at that point.

How do you think your Jamaican heritage has helped guide you? 

It’s been a part of my success, in some way. It definitely shaped and helped my personality over the years. From being around my dad and family all the time, I’ve always picked up on the culture and understand it to the max, and I look to put this in my music in the future a lot more. 

How do you aim to create space for young artists from Manchester to thrive and succeed in the future as you have?

I need to finish what I’m doing and establish myself before I can fully help people from Manchester. Then I’ll start co-signing artists from the ends and help people, getting them in the studio, making sure they’re around the right people, and giving them more advice.